In 2014, we conducted a survey of nearly 1,400 diaTribe readers to better understand how our work is impacting their lives. According to the results:
How has diaTribe helped our readers?
- 95% learn more about diabetes product and research news
- 80% are better informed in discussions with their doctor or diabetes educator
- 79% understand their diabetes better
- 68% improve their confidence in managing diabetes
- 56% improve their quality of life
- 57% ask their doctor or diabetes educator about a new diabetes drug or device
- 48% spend more time in their target glucose range
- 39% improve their A1c
diaTribe has also:
- Helped 60% of readers maintain a positive mindset
- Represented 49% of readers’ needs as a patient
- Empowered 41% of readers to deal with diabetes
Why do our readers read diaTribe?
- 82% read diaTribe for up-to-date information
- 76% read diaTribe for product reviews
- 70% read diaTribe for a resource on drug and device treatment
- 69% read diaTribe for opinions on drugs, devices, and issues
- 64% read diaTribe for an additional source of information beyond their healthcare provider
- 62% read diaTribe for tips on managing diabetes better
- 48% read diaTribe for unbiased content
- 44% read diaTribe for an industry perspective
- 43% read diaTribe for opinions of influential professionals
- 35% read diaTribe for personal stories
What is the diaTribe community?
- 42% of readers feel they have a place where their emotions as someone with diabetes are understood
- 49% of readers feel like they are in a judgment-free zone
- 66% of readers feel like they are not alone
- 73% of readers feel like they are not part of a diabetes community
Readers praise diaTribe for giving them the resources to have effective appointments with their HCPs – knowledge about all drugs and devices available to them and language/questions to use to drive the appointment actively rather than to sit passively.
Readers say that they share diaTribe articles with their families and friends when they have a tough time explaining certain topics. In addition, they praise talking points the newsletter gives them that can be raised, giving friends and family a newfound appreciation for everything a person with diabetes must do.